Otiena Ellwand 

Hi, I'm Otiena, a freelance content writer, copywriter, and story-driven marketer based in Toronto, Canada. 

I work with small businesses and international brands to create strategic content that engages, informs and compels customers to take action. 

Driven by my curiosity for people, my passion for storytelling, and my training as a journalist to seek answers from data and research, I write everything from blogs to ebooks, website copy, magazine advertisements, social media posts and editorials.

 

No matter what I'm writing, my intent is to use stories to connect with diverse audiences, solve their problems, and help businesses grow. 

My writing experience: 

I got my start as a journalist in 2012 at the Telegraph-Journal in New Brunswick, and later spent three years reporting on breaking news, crime, urban affairs and business at the Edmonton Journal in Alberta. I left in 2016 to hike 3,000-km across New Zealand.

 

After throwing out my muddy hiking boots, I moved to Sydney to become Editor of Australian Broker and then Mortgage Professional Australia, two trade publications in the mortgage, property and finance space. I wrote, edited, and managed the magazines, creating custom print and web content for clients, as well as reporting long-form news analysis articles, and leading live-streamed roundtable discussions with finance and banking executives. 

After a short hiatus to cycle 1,000-km from Singapore to Thailand, I returned to Toronto and started working for a global fitness and Pilates educator and equipment manufacturer. As Senior Content and Communications Specialist, I manage and execute the company's content marketing strategy. 

 

As a freelance Content Writer, I collaborate with small businesses and other organizations in the mortgage and finance sector, and in the fitness and wellness space, to create compelling and performing content that resonates with customers and drives action.

 

Do you need help... 

  • Ideating and creating SEO blog posts 

  • Planning and implementing content processes and editorial calendars

  • Executing content marketing campaigns

  • Clarifying your voice/tone style guide and branding documents 

  • Writing and editing email newsletters, ebooks, whitepapers, etc. 

  • Crafting persuasive website, product and social media copy

  • Ghostwriting thought leadership articles and industry awards submissions 

Then let's talk.