Hi, I'm Otiena.


I'm a professional writer and editor specializing in content creation and strategy, copywriting, branding, storytelling and social media marketing. Driven by my curiosity for people, my passion for storytelling, and my training as a journalist to seek answers from data and research, I create content that responds to customer needs, resonates with diverse audiences and spurs action. 


I have eight years of experience as a professional writer and communicator, with thousands of bylines in mainstream media and trade publications across Canada and abroad. By day, I'm the Content Marketing Specialist at Merrithew, a global fitness educator and manufacturer, where I'm in charge of developing and executing the content marketing strategy, as well as managing, overseeing and producing client-facing communications, such as emails, blogs, website pages, newsletters and social media, aimed at recruiting students, marketing our products and services, supporting client retention and cultivating our international community. Prior to this, I worked as the editor of the monthly magazine, Mortgage Professional Australia, in Sydney, Australia, where I hosted live-streamed roundtables, panel discussions and events with finance executives, and as a staff crime reporter at the Edmonton Journal. I have a bachelor's degree in journalism from Ryerson University and am enrolled in the CX Writing for Marketing Engagement course from the UX Writers' Collective. 

Bits and bobs

I've hiked 3,000-km across New Zealand, biked 1,000-km across Malaysia, worked as a tour guide at the Parliament Buildings, as a videographer for Parks Canada and as a chocolate blogger for Baci Perugina. I'm always up for an adventure! 


Available for freelance work. Here's what I offer or get in touch: otiena.ellwand@gmail.com