Hi, I'm Otiena.


I'm a professional writer specializing in content creation and strategy, copywriting, branding, storytelling and social media marketing. Driven by my curiosity for people, my passion for storytelling, and my training as a journalist to seek answers from data and research, I create content that responds to customer needs, resonates with diverse audiences and spurs action. 


I have eight years of experience as a professional writer and communicator, with thousands of bylines in mainstream media and trade publications across Canada and abroad. By day, I'm the Content Marketing Specialist at Merrithew, a global fitness company, where I manage the blog, create marketing and email campaigns, write copy for landing pages and oversee the style guide. Prior to this, I worked as the editor of the monthly magazine, Mortgage Professional Australia, in Sydney, Australia, where I hosted live-streamed roundtables, panel discussions and events with finance leaders, and as a staff crime reporter at the Edmonton Journal. I have a bachelor's degree in journalism from Ryerson University and am enrolled in the CX Writing for Marketing Engagement course from the UX Writers Collective. 

Bits and bobs

I've hiked 3,000-km across New Zealand, biked 1,000-km across Malaysia, worked as a tour guide at the Parliament Buildings, as a videographer for Parks Canada and as a chocolate blogger for Baci Perugina. I'm always up for an adventure! 


Available for freelance work. Get in touch: otiena.ellwand@gmail.com



Exploring the cloud forest on a bike trip through Malaysia in 2019.