Project: Content and email campaign
Date: March 2020
To help our community stay active and healthy during coronavirus pandemic, we launched 28 Days of Mindfulness, a content-driven campaign for email subscribers. I generated and developed all the ideas for this project, crafted the marketing and email collateral, coordinated across departments, and wrote all the content over the 28 days. Here's a look at some of the copy I wrote for the Merrithew homepage banner, our launch email and the first six days of articles.