Project: Content and email campaign


Date: March 2020


To help our community stay active and healthy during coronavirus pandemic, we launched 28 Days of Mindfulness, a content-driven campaign for email subscribers. I generated and developed all the ideas for this project, crafted the marketing and email collateral, coordinated across departments, and wrote all the content over the 28 days. Here's a look at some of the copy I wrote for the Merrithew homepage banner, our launch email and the first six days of articles.

Read more here > 

Daily emails
Day 1

Day 2

Day 3

Day 6

Day 5

Day 4