Project: Indigo pitch


Role: Copywriter


Date: March 2020

This pitch sheet was created for Indigo Canada. The task was to promote Merrithew workplace wellness products and catch the buyer's attention in an email by using the Indigo 'look and feel' in the copy and design. I researched Indigo's products and online presence, visited the stores and talked to their customers to inform my copy strategy. I recommended that the designer model this after Indigo's blog to show the buyer how this copy could easily be applied and adapted to their website and marketing collateral.