The aim for this print advertisement was to promote Merrithew's recent milestone of reaching 60,000 instructors trained and to reinforce its position as the leaders in this space. I wanted to catch readers' attention through inspirational copy and design. We experimented with emphasizing the figure (see below), but ultimately decided that the aspirational message was more powerful. The copy above speaks to the universal desire to find a career you love and illustrates how Merrithew makes that happen.