Project: Magazine print ad 

Role: Copywriter


Date: March 2020

The idea for this print advertisement was to promote our recent milestone of reaching 60,000 instructors trained. I wanted to catch readers' attention through inspirational copy and design. The number seemed impressive to me, so I played with highlighting that in the copy as well as the fact that a Merrithew certification is recognized globally. Ultimately, we decided that the aspirational message above was most powerful - that what people really want is a career they love and the number proves that our company can make that happen. 

Copy outtakes